A Bike Share Scheme for Swansea University

A campaign to raise awareness and help Swansea University raise the funds they need to win the Santander Cycles University Challenge.

29 Nov 2017

A crowdfunded scheme to bring bikes to Swansea

Swansea University have progressed to the final stages of the Santander Cycles University Challenge for a chance to win £100,000 of investment in 50 bikes across 5 docking stations around Swansea. The scheme will benefit everyone from students at Swansea University to the local community and organisations, and they asked Icon to help them raise awareness for it and exceed their target. 

From exhibition stands to social media graphics, our illustrative solution provided Swansea University with an adaptable set of vibrant designs that worked cohesively to create a strong bilingual campaign. Working with the Santander colour palette, our bespoke illustrations depict the city and the cycling community in a refreshing and inclusive way. We also developed a toolkit of elements and guidelines on how to use them, ensuring the unique identity was carried across all the creatives and allowing Swansea University to adapt social media graphics as the competition goes on. 

To win, Swansea University have to be one of the two universities that raise the most funds above their crowdfunding target by December 8th and they’re currently in first place with an impressive 84% raised. We know that the bike scheme is a fantastic opportunity for the University and local community so we’ve pledged our support, and encourage others to do the same here.

Interested in something similar or wanting to see more? Get in touch or view our portfolio here.

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