Air, Flow, Go!
We were given the opportunity to design the brochure for Janome’s brand-new overlocker that uses air threading technology; the Janome AirThread 2000D Professional.
7 Nov 2018
AirThread 2000D Professional Brochure
Having worked with our client Janome for over ten years now, we’ve become sewing machine experts from researching and learning about the features and capabilities of new machine releases over the years. So, when given the opportunity to work on the new AirThread 200D Professional brochure, we decided on a new A4 format to allow for an image-led design that showcases the technology and capabilities of the machine.
In addition to the design, we created a colour scheme to inform the clients photography, and developed concepts to accompany the overlocker photography on the cover, taking inspiration from the new technology that makes the machine unique. We also oversaw the printing of the brochures, distributing the brochure to retailers around the UK.