How Infographics Add Value

May 2020

From press ads to annual reports, presentations to launch events, the 'not so humble' infographic is a visual aid that no business can do without. Here are 4 reasons why they add value to your communications and marketing:

1. 90% of information transmitted to the brain is visual. The eye is drawn to a well-placed infographic over paragraphs of text so make sure your key messages are here.

2. Visuals are processed 60,000 x faster than words; in a time-short society, our brains are wired to interpret data quickly and a series of graphics can condense complex data.

3. People only remember 10% of what they hear compared to 80% of what they see and do. Quality infographics are a powerful stimulus for keeping a brand at the forefront of people’s minds.

4. Trigger emotional responses. Colours used in your visuals also influence a viewer’s response to the infographic message, playing a powerful role in behaviours, far more than a paragraph of black and white text.

And finally, they have ‘hero’ digital media status: people share infographics three times more than any other type of content.