Monday Mornings at Swansea University
A print and social media campaign to help students at Swansea University overcome those Monday blues.
23 Oct 2017
Monday Morning. We Understand.
Monday mornings can be a struggle – especially as we delve deeper into the colder, darker months of the year – but no longer for students at Swansea University; The Core and Blas at Swansea University have introduced their new Monday morning breakfast deal and have asked Icon to help them raise awareness for it.
Our solution was to create a bilingual print and social media campaign that captures that Monday morning feeling for the students to relate to and more importantly, advertises the remedy: 20% off breakfast every Monday. By keeping the message simple and the images quite comical, we created a poster campaign that communicates quickly and effectively to students to help advertise the deal. This also helps to create an increased presence for The Core and Blas around Campus and through their social media channels.