British Transplant Games
Digital / Print / Website design / Marketing material / Bespoke illustration / Advertising / Campaign / Event branding
As a city, Newport continues to punch above its weight especially when it comes to attracting major sports and events, so we were delighted to join the Westfield Health British Transplant Games as a creative partner. The four day event attracts more than 1,000 competitors and 1,500 supporters whilst raising awareness of organ donation and encouraging active lifestyles.
With the Games celebrating their 40th year in Newport, we wanted to give their brand an overhaul, creating a stronger sense of identity and improving awareness through a brand new website, illustration style and marketing collateral.
Transplant recipients taking part in the Games
Sporting events for transplant recipients to take part in
Supporters watching the games annually, set to rise with the success of the Newport launch event
We created a new illustrative approach that incorporated sport, abstracted Welsh dragons, and Newport landmarks to celebrate the event and it’s locations, and rolled it out on promotional flyers, pull-up banners and a brand new bespoke website.
By creating consistency at all touchpoints, we were able to strengthen brand awareness for the Westfield Health British Transplant Games, resulting in over twice as many attendees at the launch event than was anticipated beforehand.
“We are honoured to be welcoming the Games to our city. Newport has an excellent record of hosting sporting events from the Ryder Cup, Velothon, track cycling championships to Olympic and Paralympic training camps – but this event will be something special for the city. These athletes are inspirational and the Games bring with it such an important message.”
Councillor Mark Whitcutt, Deputy Leader of Newport City Council
Read more at www.newportlive.co.uk