Building momentum in the lead up to Coventry's hosting of The Westfield Health British Transplant Games.
As part of our ongoing support for Transplant Sport, we've once again teamed up with the British Transplant Games organisers – the UK's largest and most inclusive donor event – to spread the word about active recovery for transplant recipients whilst bringing the transplant community together from across the UK in a fantastic 4-day, inclusive event.
Our goal was to create a campaign that continued to evolve with the brand identity we developed since the games' arrival in Newport back in 2019, focusing on combining people with a sense of place. To achieve this, we crafted bespoke illustrations featuring the iconic landmarks of the host city Coventry, intertwined with a variety of participants engaged in a variety of sports offered on the programme.
The creatives were developed to be utilised across a range of touchpoints including in-person events, launch activities, venue dressing and eye catching outdoor ads which were also adapted for other sponsor and partner organisations resulting in a Clear Channel Outdoor Media Bronze Award.
A strategic social media campaign bursting with high tempo animations also added focus to key calls to action, including registration deadlines, activity countdown, ensuring momentum at every stage in the months running up to the event.
With over 1500 competitors and teams from hospitals across the UK and a range of charity partners and sponsors including Westfield Health, Kidney Care UK and The Antony Nolan Trust, together we're spreading the word about active recovery and the importance of staying engaged in sports and activities post and pre transplant and look forward to evolving the campaign as it moves on to its next host city of Nottingham.
To see the WHBTG website, follow the link here- Westfield Health British Transplant Games.