CISM (Centre for Integrative Semiconductor Materials) came to Icon in need of a visual identity to secure investment for their innovative work in semiconductor technology.

In response, we developed a cohesive brand reflective of both their industry, their Welsh heritage and their inevitable growth in the near future.

The CISM branding was developed through a series of presentations, consultation and intelligent research with key stakeholders to ensure the final concepts reflected the aims and objectives of  the CISM team. A commercial project with external investment and a medley of regional and national partners it was imperative that the branding conveyed the intentions and scope confidently.

In addition to the overarching brand, we worked with CISM on marketing visuals such as pull-up banners and brochures as well as interpreting and simplifying their information to ensure that their communication with their audience was as clear as possible.


Years of growth