Duets - Brand Identity & Web

Duets - Brand Identity & Web

Brand Identity / Website & Portal / Print / Motion Graphics / Bilingual


We were over the moon when professional ballet company Ballet Cymru asked us to develop a new visual identity for Duets, a Wales-wide project aimed at widening access to dance training for school children living in deprived areas. Traditionally, training in ballet starts at a much younger age but Duets aimed to overcome this by developing a first class programme focused on discovering the joy of movement in older primary age children. The project also facilitated the opportunity to shine a light on new talent that may have been missed.


Community arts organisations enabling participation across Wales


Primary schools currently benefitting from tuition in ballet and dance


Arts venues supporting
the programme of performance delivery

A bilingual website was created in the new visual identity. Providing a secure portal for practitioners and other partners to upload class resources and participatory material ensured the inspirational work of the DUETS team was available at all times.

View the portal: www.duetsdancewales.com

Funded by The Paul Hamlyn Foundation and the Arts Council of Wales and led by Ballet Cymru, the Wales wide project continues to benefit primary school children with all young people receiving ballet shoes and DUETS t-shirts.

The community dance organisations are:-

Arts Care Gofal Celf (West Wales)

Dance i Bawb (North West Wales)

Impelo (Mid Wales)

Jukebox Collective (South Wales)

NEW Dance (North East Wales)


“We're thrilled with the new brand identity for Duets. The team at Icon captured the project's ambitions through a lively interpretation of movement and colour that resonates with our young dancers as well as our partner organisations and practitioners.”

Louise Prosser
Duets Project Manager