Swansea University - Eateries Branding

Swansea University - Eateries Branding

Bilingual Design / Brand Identity / Environment Graphics / Illustration / Print / Wayfinding


Swansea University's new campus is unique. One of the few global universities with its own beach access and seafront promenade, it's a remarkable setting. It's also home to multiple eateries – cafes, bars, and restaurants – and we were asked to create visual identities for all of them. At Icon we love a good logo and we're hungry for a challenge, so it was a task we approached with relish. 

The designs needed to work on a variety of collateral; from hand held menus through to way funding and environmental graphics and hold their own in a bilingual environment.

Cue a range of mouthwatering, modern designs that capture the international cuisine on offer across the university campuses.


New Identities


All designs incorporate both English and Welsh



Cuisine from around the world

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Our identity for The Core supports its multiple functions as dining hall, food court and event space. Street food pod Stryd's logo uses a map icon with a fork inside. Cegin's identity reflects its role as a traditional food outlet. Koop's charming logo is ideal for this chicken-based food pod. Bar 52º's identity works both for its daytime offer and after-dark alter ego. Coffeeopolis cleverly combines a coffee cup with a hint of Swansea's skyline.

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To bring the new identities to life, we created supporting marketing collateral and packaging design to give each eatery its own unique personality.

“When we opened the Bay Campus we challenged Icon to develop distinctive, visual ‘brands’ for six new eating outlets. The identities needed to reflect the diversity of offering and creating a ‘high street’ feel across the campus.

Armed with a short brief, Icon set out to meet our challenge. They understood exactly what we were looking for and the identities and concepts they created were outstanding – visually stunning, reflective of our offer and set to appeal to our diverse and demanding customer groups. Icon have helped us take the University catering offer to a new level of professionalism and dynamism.”

Ben Lucas
Head of Development, Swansea University