Swansea University's newest campus is unique. One of the few global universities with its own beach access and seafront promenade, it's a remarkable setting.

It's also home to multiple eateries – cafes, bars, and restaurants – and we were asked to create visual identities for the cluster of tasty outlets.

At Icon we love a good logo so when the Estates & Hospitality team at Swansea University asked us to create a suite of branding it was a task we approached with relish. 

The designs needed to work on a variety of collateral; from hand held menus and point of sale (POS) through to way-finding and environmental graphics.

Each food offer demanded a distinct identity whilst fulfilling the bilingual requirements needed.


'Armed with a short brief, Icon set out to meet our challenge. They understood exactly what we were looking for and the identities and concepts they created were outstanding – visually stunning, reflective of our offer and set to appeal to our diverse and demanding customer groups. Icon have helped us take the University catering offer to a new level of professionalism and dynamism.'

Ben Lucas, Head of Development, Swansea University