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Working with King's College London, Icon devised a cohesive visual identity and website allowing medical practitioners and partners to navigate specialist medical data.

When Dr Louise Hull in the Centre for Implementation Science at King’s College London and the Health Promotion Research Group at the University of East Anglia created an Implementation Outcome Instrument Repository (IOR) free resource, they needed a website enabling users to navigate and understand the findings easily.

An adaptable CMS was  critical as the client need to be able to upload new instruments, comparing these within the essential outcomes and other instruments on an ongoing basis. 

Alongside a knowledge sharing website, we also developed a distinctive visual identity for the project. Bespoke icons and a specialised symbol font encourage a better understanding of  the IOR services, allowing  practitioners to navigate through category areas with ease.

IOR  now has an identity that invites participation and exploration in healthcare services across the UK.

"Complexity proved no challenge for creativity and from the get go Icon took on board a challenging brief and didn’t disappoint. The team were able to articulate the project outcomes, delivering not only a user friendly, insightful website but a beautifully crafted visual identity that underpinned the projects ambition and reach."

Dr Louise Hull, Senior Research Worker, Kings College London