Janome - Seasonal Campaigns

Janome - Seasonal Campaigns

Advertising / Campaign / Digital / Exhibition / Illustration / Point of Sale / Print / Sub-brand Identity


Twice a year we get the chance to create a sub-identity for Janome's Sewing With Style offers. With 2018's Autumn edition also being Janome's 50th anniversary of selling Sewing Machines in the UK, we were tasked with creating a memorable celebratory edition that featured marketing materials spanning brochures and window decals to online graphics and even a bespoke sewing machine featuring the Hounds Tooth pattern that was used throughout the sub-identity.

50 Years

Janome UK celebrated their 50th anniversary in 2018 

Since 2008

We've had a collaborative relationship with Janome


We took inspiration from vintage fashion for patterns in the anniversary edition of Sewing with Style 

In addition to designing an anniversary edition of the Janome logo, we created an anniversary themed abstract style to tie in the logo with the seasonal Sewing with Style designs. By using abstracted 50s on the cover we kept a cohesion between the anniversary celebrations and the seasonal offers.

“We loved the idea of portraying a fabric linked with 1960’s vintage fashion. Icon innovatively embedded the hounds tooth pattern into our Golden Anniversary promotion, creating a strong visual identity for our successful nationwide campaign. The team at Icon just spark ideas!”

Deborah Shepherd
Creative Director, Janome UK