A refreshed website and social media campaign for Kingsway Centre captured the atmosphere and offer of this much loved retail destination at the heart of Newport.
400%
increase in e-subscribers
Reconnecting with customers has been a key challenge for high streets over across the UK.
‘Here For You’ was just the campaign to re-ignite the relationship for Kingsway Centre. Trading on the friendliness and approachability of small independents and family favourites, the messaging was simple and direct.
Themes were based around the shopping offer, the staff, safety, and finally, atmosphere, with the customer at the core of all interactions.
A refreshed website echoed the campaign approach; in came a lighter sub-pallete, hand drawn illustrations as well as new photography that focused squarely on the tenants and the warm welcome extended to all.
A content rich social media campaign allowed for higher levels of interaction with the creatives adapted to reflected seasonality and storyboarding consistently.
1000+
new instagram followers
'We’re thrilled with the new look website. Our tenants have found the approach a breath of fresh air with plenty of opportunities to be part of the 'Here For' campaign. We’ve seen increased exposure locally and regionally and are looking forward to growth.'
Colin Rees, Centre Operations Manager, Kingsway Centre
