Training and development organisation, Leaderful Action, have been delivering masterclasses, workshops and bespoke development programmes for over 10 years. A commitment to tailoring learning methods to deliver the most beneficial outcomes has seen the organisation secure many long-term clients including Gwent Police and the NHS as well as generating new leads on a regular basis.
Following a brand refresh, the client asked us to create a more customer focused website that incorporated the new identity.
The site needed to clearly differentiate the services that Leaderful Action offered with easy steps to exploring training packages and services. For current clients, secure access to education and learning resources online was also deemed a priority.
In house management of core elements was important. Utiising a simple CMS system allowed the team to update blog content, news stories and case studies in-house quickly and easily in keeping with the look and feel of the brand.
A virtual learner portal on the home page also allowed clients currently on training programmes to access up to date materials securely.
In terms of visuals, bespoke illustrations, strong pops of brand colours interjected with authentic photography reflected the approachability of the organisation, allowing the brand's personality to shine through.
“Working with icon was a real pleasure. They were great at listening to us and scoping our requirements and their creativity was especially impressive. They were able to take out core ideas, improve them and deliver some great designs that are now part of our recognised branding. They also worked closely with us at all stages so it felt like a real partnership approach.”
Director, Leaderful Action