LSTM - #BumpItForward JustGiving Campaign

LSTM - #BumpItForward JustGiving Campaign

Campaign / Illustration / Animation / Digital

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COVID-19 is a global issue.

For many of us in the UK the rollout of a free vaccine is a welcome relief marking the turning point in the pandemic and light at the end of the tunnel.

But for some countries, especially in Africa, the vaccine is a way off, with frontline workers woefully undersupplied with even the basic medical and PPE equipment.

When the Fundraising team at Liverpool School of Tropical Medicine (LSTM) asked if we could help them create a cost effective digital campaign to raise awareness and funds we jumped at the chance. The challenge was to ask vaccine recipients and beneficiaries to pass on the cost of their vaccine of £25 to support medical staff and their communities in countries including Malawi and Zimbabwe.

 

 

10k

raised in 4 days

25k

raised in 8 days

100k

target smashed in 15 days

An illustrated campaign captured the ambition of the project with a clear call to action that was delivered across all media platforms.

This was turned around in a few days and sealed a partnership approach between Icon and LSTM to deliver a campaign we all felt strongly about. On a personal level, we've all experienced the impact that COVID has had on friends and family and wanted to make sure that the campaign maximised its income objective to benefit those in need.

Awareness of the campaign was high across social media and digital platforms and we're pleased to confirm that the fundraiser exceeded target not once, not twice but three times. Fantastic news!

You can currently donate to the campaign and support LSTM to help medical workers and staff in Africa here

“'Thanks to the team at Icon who turned around a fantastic campaign when both budget and time was tight.

In a matter of days we were able to work together to ensure the message of #BumpItForward really hit home, exceeding target and expectations by all.”

James McMahon
Alumni & Donor Relations Officer, Liverpool School of Tropical Medicine