Medicine & the Making of Race (MMoR) is a 4 year research project funded by the Medical Research Council in King’s College London.

With the aim of positioning the UK at the forefront of cutting edge histories and theory around race and race equality, the team created a compelling logo and identity to resonate with audiences.


Medicine and the Making of Race

MMoR’s research project centred upon the interaction of European and African communities in the early modern world, shaping medicine and race relations in contemporary society.

The narrative of the project placed people at the heart of its brand identity, and it was vital to incorporate this focus into the final outcomes. The introduction of negative space as a design feature reflecting silhouettes of human faces in the logo allowed main themes of diversity, race and people to shine through.

Utilising the project's current monotone colour palette that drew links to the historical elements of the research, we incorporated gold as a third colour choice. The inclusion of a metallic colour to sit alongside  the sepia tone illustrations provided by MMoR also added a subtle prestige to the identity.

To reflect the juxtapositions in time frames and incorporate contemporary elements, we used a strong serif typeface that allowed the brand identity to be bold, compelling and distinctive.

MMoR website:

'We had a brilliant experience working with the team at Icon Creative. From start to finish they provided a helpful, friendly and high-quality service, and we were so pleased with the end result.'

Rebecca Taite, Project Manager, MMoR, Arts & Humanities