MMoR’s research project centred upon the interaction of European and African communities in the early modern world, shaping medicine and race relations in contemporary society. The narrative of the project placed people at the heart of its brand identity, and it was vital to incorporate this focus into the final outcomes. The introduction of negative space as a design feature reflecting silhouettes of human faces in the logo allowed main themes of diversity, race and people to shine through. Utilising the project's current monotone colour palette that drew links to the historical elements of the research, we incorporated gold as a third colour choice. The inclusion of a metallic colour to sit alongside the sepia tone illustrations provided by MMoR also added a subtle prestige to the identity. To reflect the juxtapositions in time frames and incorporate contemporary elements, we used a strong serif typeface that allowed the brand identity to be bold, compelling and distinctive.