Phs Group - Annual Report

Phs Group - Annual Report

Design / Copywriting / Digital Adaptation / Image Sourcing / Infographics / Print


An annual report is a crucial document in communicating a brand's story.  A well designed report can add appreciation and weight to a business' journey over the previous 12 months, adding clarity to data and prioritising key markers that make a lasting impression with audiences. Yet this report is often overlooked in business and marketing communications.

The Brief:

Icon worked with phs Group, the leading hygiene services provider in the UK, Ireland and Spain to design their annual report, communicating the organisation’s aims, progress and achievements to a variety of stakeholders.

phs Group has a commitment to instigating community initiatives as well as developing innovative products that reduce environmental impact without compromising on quality.

Key to the report was the creation of a consistently strong narrative that flowed throughout the service areas which ensured tone of voice and flow focused on the phs Group’s principles.

Sustainability was a consideration when printing the report and the team worked to ensure minimal environmental impact whilst retaining maximum quality. An accessible digital version was also uploaded onto phs Group's website.

Bespoke infographics also allowed readers to digest data and performance statistics clearly. 


120 000

customers in the UK, Ireland & Spain


growth in hygiene digital sales


coin free vending machines within every secondary school, Blaenau Gwent

A strong narrative and visually rich content, backed by data and financial statistics ensure an engaging Annual Report allowing the brand's ethos and successes to shine through.