The Sony UK Technology Centre in Pencoed near Bridgend is home to the company’s manufacturing and customer services in the UK.

We worked with the business to reimagine their advertising messages, creating a series of tailored adverts to suit the location and call-to-action from topics including recruitment and repairs. The messaging was clear and confident with an emphasis on linking high standards with quality service levels throughout.

In addition, the locations used for the backdrops of the adverts were inspired by their media placement. For example, a sporting programme lent itself to the inclusion of a stadium, helping to make the adverts relatable to their audience.