Sony UK Technology Centre Advertising

Sony UK Technology Centre Advertising

Advertising / Art Direction / Marketing Material / Print Management

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The Sony UK Technology Centre in Pencoed near Bridgend is home to the company’s manufacturing and customer services in the UK.

We worked with the business to reimagine their advertising messages, creating a series of tailored adverts to suit the location and call-to-action from topics including recruitment and repairs. The messaging was clear and confident with an emphasis on linking high standards with quality service levels throughout.

In addition, the locations used for the backdrops of the adverts were inspired by their media placement. For example, a sporting programme lent itself to the inclusion of a stadium, helping to make the adverts relatable to their audience.

UK Active

outstanding achievement award for workplace wellbeing

33

Businesses supported in the Business Incubation Centre

Bespoke

design system created for advertising

By developing a system for organising their content, we also secured consistency and effectiveness of the messages for use going forward.