Swansea Employability Academy
Sub-Brand Identity / Marketing Collateral / Print / Exhibition / Advertising / Data Visualisation / Copywriting / Bilingual Design
The graduate job market is infamously overcrowded and with recruiters now looking for industry specific skills and work place experience in addition to a degree, to have a competitive advantage in the job market students need to have developed their employability throughout their time at university. Swansea University’s Employability Academy (SEA) which helps to bridge the gap between students and recruiters came to Icon in need of a marketing overhaul. Drawing on our experience working with the higher education sector, we knew that the design would need to be engaging and interactive, promoting the already excellent innovative teaching and learning practices held by the University.
in engagement for #SeaYourFuture events
showcasing key information and infographics
in the UK for graduate employability
We drew on the University’s target audience and location as the inspiration behind the design for the new identity for the Academy. Working with a dynamic team we were able to push boundaries and work collaboratively to produce exciting and engaging pieces, such as the Logo Loop Postcard.
“From idea creation to increased engagement, Icon have created marketing collateral that has generated an excellent return. Our interactive postcard has been a big success. When handing out the postcard I see the recipient, be this a colleague, a student or employer, actually stop and look. It really focusses conversations – all of our information and key messages in one place. Similarly, the changes made by capturing our student funding initiative onto a postcard and online registration form #SeaYourFuture events has already generated interest matching the past 3 years combined – and we are not even through the second term yet!”
Dr Jon Howden-Evans
Head of Swansea Employability Academy, Swansea University