Undergraduate Campaign - Swansea University

Undergraduate Campaign - Swansea University

Advertising / Animation / Art Direction / Bilingual Design / Campaign / Copywriting / Digital / Exhibition / Illustration / Marketing Material / Photography / Print / Marketing


It's back to university for us. With our previous campaigns doing great things for Swansea's undergraduate recruitment, it was time to think afresh for their next three-year campaign. Crafting the undergraduate recruitment campaign for Swansea University’s centenary year, we explored new and exciting ways to give the campaign an impact worthy of the 100th anniversary celebrations. To set Swansea apart from their competitors and with positive feedback from focus groups and questionnaires, we landed on an illustrated approach; one that let us showcase Swansea and the University in a way that a photograph can’t.

University of the Year

WhatUni Student Choice Awards 2019

UK Top 10

Student Satisfaction
National Student Survey 2019

UK Top 5

Career Prospects
Guardian University League Table 2020

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For the 2020 recruitment campaign, we’ve rolled out various illustrations across all manner of marketing material from billboards and exhibition stands to Snapchat and Swansea University’s website. It also allowed for a fresh take on the prospectus, where we were able to use illustration to highlight key messages, break down more complex information and make it an exciting read for future Swansea University students.

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We also created a Welcome Pack to send to students embarking on their university journey. The pack consists of an enamel pin badge, stickers, magnets, a university checklist and a stress-relieving colouring notebook.

“We have worked with Icon for several years and have a great working relationship, they have a real understanding of what Swansea University is about and how best to communicate that to our target audience.”

Gemma Williamson
Marketing & Recruitment Manager, Swansea University