A royal opening for the Bay Campus
One of the highlights of our portfolio, we were privileged to be part of the launch of Swansea University’s £450m Bay Campus. It was an event made all the more special when HRH The Prince of Wales declared the grounds officially open.
With several small events making up the big day, we had to think strategically – as well as creatively to do justice to this major event. The emails, ‘save the date’ and customisable invitations we designed and produced had to echo the prestigious occasion, be bilingual and meet royal protocol. While the commemorative brochure in a slipcase needed to be something attendees would treasure – a unique memento of a wonderful day. Everything had to be produced using high-quality stock and an exquisite colour palette. It was a grand challenge, but we rose to it. The whole Icon team worked tirelessly and seamlessly with our friends at Westdale Press to deliver materials that were elegant and flawless – and did justice to Swansea University’s royal campus celebration.
"Over the years Icon have got to know us so well, so when the time came to market the prestigious opening of our new Bay Campus Icon was the obvious choice. They have an innate understanding of our needs and the ability to interpret briefs in an intelligent way, producing marketing material that simply captured the spirit of the day perfectly. Our material had to be of the very highest quality and Icon delivered this to a level where our guests understood the nature of the event they were attending from the second they received the invitation."
Head of Sport & Corporate Engagement, Swansea University
What we did
- Event branding
- Marketing material
- Project Management