Harper Adams University

An alternative prospectus for Harper Adams

Read all about it – how we created a fun academic prospectus for Harper Adams University that grabbed headlines at the Cardiff Design Festival. From production to print, our brief was to turn something run-of-the-mill into out-of-the-ordinary.

When Harper Adams wanted to produce a prospectus with a difference, they came to us. We knew the only way to catch eyes and turn heads would be a bold design and format. So we looked to the world of newspapers.

Quirky wording, hand-drawn typography and bright illustrations made up our alternative ‘look’. We even printed on newspaper stock, an old-school approach but a new experience for us. It meant we could pair grainy paper texture and a vibrant palette to produce print that begged to be handled – and read. We were thrilled to hear this newspaper style with bite-size information was a hit with University staff and prospective students, not to mention the Best of Welsh Design Awards judges.

“Icon are a pleasure to work with and we love the ideas they present to us – with little touches that turn a good publication into a great one! Having worked with Icon on a number of major publications for the University, we knew their unique, creative style would be spot on for our Alternative Prospectus. We decided to change the publication’s format to a newspaper style, and we’re very pleased with the results. The design works perfectly for this format, and it has been received incredibly well.”

James Armstrong
Web and New Media Manager, Harper Adams University

What we did

  • Prospectus
  • Visual Identity
  • Marketing material
  • Illustration
  • Print


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