An eco-campaign for Melin Homes
How do you turn pages of numbers into practical advice? That was the challenge Melin Homes gave us. Our answer was to design a money-saving campaign with an eye-catching blend of photography and illustration – that let the numbers speak for themselves.
We jumped at the chance to work with Melin Homes. This housing association was brimming with bright ideas – and had a colourful identity to match their green credentials. We consider ourselves to be an eco-friendly bunch too. So this was a match made in marketing heaven.
When Melin asked us to develop promotional materials to show people of all ages how to cut fuel consumption and save money, we cracked our creative knuckles. By mixing up photography and illustration, we created a vibrant, arresting infographic style for the campaign. It was thought provoking and memorable. And it could be rolled out across all sorts of media.
Our 3 favourite money saving tips:
1. Save up to £100* by turning your thermostat down by 1 degree.
2. Making a cup of tea? Save up to £30* by only boiling as much water as you need.
3. Save up to £194* by taking a shower not a bath.
* All savings based on a yearly consumption
What we did
- Marketing material