Time for a refresh. Having branded the neighbouring Friars Walk development, we helped Newport's Kingsway Centre rise to the challenge of rejuvenating their brand and transforming their presence.
When a glamorous new upstart arrives in town, everyone else has to raise their game. With the Friars Walk development flourishing next door, it was time for the Kingsway Centre to get a facelift. Thanks to our wealth of experience in large-scale developments, we were commissioned to rework their branding and help improve the calibre of their retail tenant brands.
We knew that Kingsway needed something distinctive to help it stand out. Thinking afresh, we developed a brand visual identity with bold colours and a graphic approach mirroring the development's rejuvenated architecture. Then we applied their fresh new brand across print ads, on-site graphics and online. And now Kingsway is attracting high profile tenants, and has successfully re-established its credentials in its rejuvenated neighbourhood.
“Creative, innovative, professional and patient, the team is a joy to work with.”
Centre Director for FriarsWalk, Queensberry
What we did
- Brand identity
- Logotype development
- Marketing material
- Centre dressing