Tasked with breathing new life into the area, Newport Unlimited brought ideas, innovation and millions in funding to Newport. Our creative support helped them succeed in their transformational mission.
In 2003, Newport needed a boost. To counter the decline of heavy industry and local manufacturing, the city required ideas, energy and private investment. It was local regeneration agency Newport Unlimited's crucial 10-year role to help put the local economy back on track. Icon worked closely with them throughout the decade, helping them communicate their inspiring mission and attract flourishing new schemes to re-energise the area.
We created their branding, print and online materials. Then we worked with them on multi-channel marketing campaigns for several large-scale projects and developments. When Newport Unlimited's funding ceased in 2013, the city was a very different place. Having attracted £230 million investment, and projects like Ryder Cup 2010, Newport Food Festival and the river frontage regeneration, the city's future is secure. Job done.
“We’ve worked with the team at Icon for a number of years, and what a team they are. Enthusiastic, professional, passionate, highly creative, attention to detail, high quality the list is endless.”
Marketing Manager, Newport Unlimited
What we did
- Strategy and engagement
- Brand development
- Marketing material
- Advertising digital/print
- City Dressing
- Art Direction