Successful universities need talented students, and to attract them they require a powerful creative campaign. Our award-winning work for Swansea University ticked all the boxes, delivering highly effective communications, impressive results and a happy client.
With Icon's wealth of experience in the education sector, we know all about the increasingly competitive university market. Swansea University needed a unique positioning to help them stand out from the crowd. So we focused on their unique student experience. Keeping things real, we enlisted the help of students, photographing them in beautiful nearby Swansea Bay locations. Carefully art directed with a lifestyle/fashion/travel feel, the images capture Swansea student life in all its glory.
Strategically targeted and rolled out across multiple channels, the campaign was entitled 'Making Waves' – and that's exactly what it's done. Thanks to the campaign, applications to Swansea University increased by an impressive 24%. And to cap it all, the campaign picked up a Canmol Marketing Award. Top marks all round.
“Icon have helped us to deliver our award winning Making Waves campaign. The creative team’s expertise and levels of service are outstanding, they have provided innovative ideas for our advertising, promotional items and display materials for events. We have worked together for several years now and I’m sure we have a long and successful working relationship ahead of us. I would highly recommend Icon Creative Design’s services and they have become an integral part of our extended marketing team.”
Marketing & Recruitment Manager, Swansea University
What we did
- Strategy and engagement
- Marketing material
- Art Direction
- Advertising print & digital