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A is for Albert

As we gear up for a new, exciting year at Icon, we’ve been soaking up inspiration to make our 20th year our best yet, starting with A is for Albert

10 Jan 2018

An alphabetical adventure

Increasingly, animation is being featured online whether it be a high impact feature on the home page or in the smaller details, such as a simple menu animation. Used well, it provides an effective way to help engage users and enhance their experience which is something we know to be essential in crafting websites.


A for Albert is a website by Studio Lovelock that focuses solely on alphabet animation as a means of storytelling, which is the key element in capturing the audience’s attention. The main animations capture snippets of young Albert Lovelock’s life, which influences the style of both the site and animation to create an endearing experience for the user. Overall, the website enriches these main animations because of the simplicity it brings to users, and the subtler animation details such as rollovers featured on the menu. This allows them to explore the alphabet animations with as little effort and disruption as possible, making for a very pleasant alphabetical adventure.


Interested in something similar or wanting to see more? Get in touch or view our portfolio here.

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