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Promoting Ballet Cymru in China

We were delighted when Ballet Cymru asked us to create a multilingual design for a recent Trade & Cultural Mission to China which was attended by over 20 Welsh organisations and creatives in March.

18 May 2018

Promoting Ballet Cymru beyond the Welsh Border

Established in 1986, Ballet Cymru has grown to become an award-winning dance company committed to innovation, education and collaboration. Working with an eclectic range of performers and artistes including Cerys Matthews, harpist Catrin Finch and composer Thomas Hewitt Jones, as well as organisations such as Coreo CymruSinfonia Cymru, and Rubicon Dance, the company has a reputation for distinctive and stylish productions.

With the opportunity to engage and expand their international reach, we were tasked with creating a design that was multilingual whilst still allowing for an image dominant layout to capture and communicate the essence of Ballet Cymru. Our experience with multilingual literature intended for international audiences meant that we were best suited to sourcing the Mandarin translations, in addition to suggesting a more suitable format for the literature that communicated the spirit and ambition of Ballet Cymru.

"Our recent trade trip to China was an excellent opportunity to explore development links with cities across them world. Creating the right impression was crucial and Icon helped us in conveying the company’s identity, energy and ambition in Mandarin perfectly. Delegates were impressed with the touring information we presented and we look forward to building Ballet Cymru’s reputation in China into 2019 and beyond." – Darius James, Artistic Director

Take a look at the final solution below, an A5 concertina design filled with inventive, expressive images to accompany typeset Mandarin, English and Welsh, with on brand flourishes to create an exciting piece of creative.

We're looking forward to our next multilingual challenge, having worked in Cantonese, Mandarin, Spanish, and Arabic to name a few. Interested in something similar or wanting to know more? Get in touch or view our portfolio here.

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