News

Swansea UG Campaign 2016-17

Universities are now in tough competition to attract the highest-achieving students onto their courses. This is why we are always gathering insights and feedback to make sure our recruitment strategy is always effective in engaging with potential students

25 Apr 2016

A Breath of Fresh Air

Those looking to be in higher education are inquisitive, curious and want their information to be easily digestible, as well as fun. This year we restructured and re-designed the entire Swansea University Undergraduate prospectus giving the campaign a new look. A fresh colour palette inspired by the impressive natural beauty of Swansea bay, powerful visuals that tell a story of student life and illustrations with a focus on the benefits of studying and living on campus. These factors are important, after all this is where students will be studying and making memories for the next few years! The final designs have been implemented across print, exhibitions including UCAS and HE Fairs, banners and digital media. This year the recruitment campaign included an Undergraduate Microsite which we were delighted to have been involved with. (Take a peek!: http://www.swansea.ac.uk/makingwaves) As always the Icon team have loved working on this project with Swansea University.

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