Swansea University Logo Evolution
Having recently unveiled the centenary logo that Icon have created for Swansea University’s 100th anniversary, we’ve been reflecting on how the logo has evolved over the years.
8 Nov 2017
How we used heritage and tradition to create a modern, adaptable logo.
Swansea University’s visual identity began with their coat of arms granted to them by the College of Heralds in 1921. With the heritage, tradition and standing represented in this symbol, it made sense that the first logo in 1996 for the then known University of Wales Swansea, was derived from this coat of arms, utilising the shield and its established association with the university.
In 2007 the University was given degree awarding powers and changed its name to Swansea University. To reflect its new status and growth within the education sector the logo underwent a refresh, modernising the logo whilst retaining their established heritage and prestige. Since then we’ve updated it to make it more friendly, and introduced the wave to split the shield as a nod to the coat of arms and the university’s location.
As we approach their centenary year, we’re excited to see our design for the centenary logo receive an increased presence in both print and digital media. Building on the already well established shield logo, we focussed the rest of the logo on Swansea’s iconic seafront location, which also lends itself to the University’s industrial and maritime heritage.