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Great design gives wings to smart businesses

A small team

with big ambition

We are creative thinkers, problem solvers, rigorous perfectionists and strategic planners with a network of expert collaborators on speed dial. Together, we create stand out design that delivers real impact and real growth. And because we love every step of the process, we’re confident that you will too.

Globetrotting traveller, obsessive photographer, sharp-eyed collector, dedicated team player, music nut, mud-leaping cross-country runner

Ian Hall
Designer

Rio the dog
Icon Chapel windows

Road runner, digital design devotee, film fanatic, blog writer, podcast addict, house plant parent, wannabe pet owner

Amy Vickers

Designer

Icon Chapel Door

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows.

Icon Studio

Derek Little

Senior Designer

Branding enthusiast, passionate foodie, design multi-tasker, detective drama devotee, go-to guy, tea-gulping Northern gent

Icon Studio view finder

Androulla Webb

Creative Director/Founder

Design aficionado, rugby mum, handbag addict, stationery fiend, inspiring mentor, world-travelling snow globe collector

Icon letterpress blocks

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows all day long.

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows all day long.

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows all day long.

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Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows all day long.

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows.

Our heavenly home

For us, home is important. Ours is a beautiful Victorian chapel, full of character and packed with the things we love. It’s a hotbed of ideas, and a place where the creativity flows.

Icon Monty moose

Client go-between, organisation addict, expert multi tasker, chocolate lover, cake-adoring amateur baker

Stacey Dowen

Office Manager

Fearghas Gough

Fearghas Gough

Senior Designer

Logo virtuoso, pasty lover, rugby player, weather guru, Bear Grylls wannabe, wise-cracking party animal

Icon Team Mr Bump

Fabric addict, fair-weather camper, runner, sticky tape & cereal box architect, Welsh learner

Susannah Bulpin

Business Engagement

Icon Studio Union Jack buntin

25 years experience

We’re proud to be an independent, female led design agency.

Globetrotting traveller, obsessive photographer, sharp-eyed collector, dedicated team player, music nut, mud-leaping cross-country runner

Ian Hall

Designer

Conceptual creative, devout minimalist, keen photographer, printmaking enthusiast, foodie and connoisseur of tea

Adam Harvey

Designer

Road runner, digital design devotee, film fanatic, blog writer, podcast addict, house plant parent, wannabe pet owner

Amy Vickers

Designer

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Singing Your Praises

Driven by bold thinking and strategic planning we’ve empowered our clients to achieve recognition in prestigious industry awards:

Working with Icon has been a game changer for us. Managing the aspirations and requirements of multiple partners, they've skilfully articulated what it means to part of the British Transplant Sport family.

Their creative approach has injected the games with an identity and ambition that we could only have dreamed of.

Yuri Matischen

Managing Director, MLS Contracts

Androulla is Founder and Creative Director of Icon. 

Androulla's journey from a junior graphic designer in London to the Founder and Creative Director of Icon is a testament to her passion, dedication, and love for design. She honed her skills while studying Graphic Design at Newport Art College, a vibrant city often compared to "Welsh Seattle" due to its creative atmosphere, including iconic music venues like TJs where Kurt Cobain's proposal to Courtney Love took place.

 

Initial clients, included notable names like WDA (Welsh Development Agency), Wales Trade International and The National Botanic Garden of Wales. In her role as Creative Director, she not only nurtures her studio team's talents but also fosters curiosity and open-mindedness. Over 25+ years, Androulla has built a thriving design agency and cultivated strong, enduring relationships with everyone.

I’m proud that we’ve got a really good studio atmosphere where everyone from clients, suppliers and partners are warmly welcomed. Collaboration is one of the most rewarding parts of what we do; from individual start ups to established brands, we believe well-crafted creativity can create moments of magic. 

Clients trust us to interpret their brand or offer a solution to a problem and it’s our role to listen and learn.  

Environment

And finally… we are committed to running a sustainable studio and advising our clients on eco-friendly approaches to briefs. With an ambitious Environmental Policy, a commitment to using local partners and suppliers, we believe that every positive design decision helps in creating less waste and more eco-friendly goodness. 

Sponsorship

Through sponsorship, fundraising, work experience and volunteering, we genuinely believe that we have a responsibility to use our skills and energy for community benefit.

 

We are particularly proud of our long term creative partnership with The Westfield Health British Transplant Games, an annual sports celebration of the giving and receiving of life saving organs. With competitors of all ages from every corner of the UK, the event brings organ donor families and their recipients together in different host cities. Icon are also sponsors of Welsh Varsity, supporting Swansea University’s students on and off the sporting field. We also make regular charitable donations throughout the year and have sponsored local education and business awards in the city.

Ethos

A pro-active approach alongside a desire for design to ‘do good’ means the agency contributes to grass roots projects and charities locally and further afield. 

Skills

Inspiring the next generation of creatives is also important. The studio has provided mentoring and graduate support with University of South Wales as well as facilitating student placements from schools and colleges, championing the value of developing bold ideas that will serve the future needs of clients and audiences.

Projects

On a mission to deliver exceptional design.