Committed to working with local communities across Wales to create and restore green spaces free from environmental pollution and litter, Keep Wales Tidy was looking to launch 'Eco-Tots Cymru', an educational programme to nurture a love of nature and sustainability in the under-fives.
Our brief was to create an imaginative, bilingual brand that communicated the six core strands of the scheme, giving the delivery team a creative platform to inspire enthusiasm and spark curiousity from the outset.
Charity
Scope
• Branding
• Animation
• Illustration
• Digital
• Templates
• Bilingual
Committed to working with local communities across Wales to create and restore green spaces free from environmental pollution and litter, Keep Wales Tidy was looking to launch 'Eco-Tots Cymru', an educational programme to nurture a love of nature and sustainability in the under-fives.
Our brief was to create an imaginative, bilingual brand that communicated the six core strands of the scheme, giving the delivery team a creative platform to inspire enthusiasm and spark curiousity from the outset.
• Branding
• Animation
• Illustration
• Digital
• Templates
• Bilingual
Charity
Although Wales became the first country in the world to meet UNESCO's Green Education Partnership target through the Eco-Schools global programme, Keep Wales Tidy needed a new brand to champion their environment-positive efforts for early learners.
We created a vibrant and playful identity centred around a distinctive visual Eco-Tots Cymru marque, dialling up the colour and iconography through a joyful rainbow palette and simple wordmark.
The logo's custom typeface was bold, friendly and full of character with letters arranged at varying heights and subtle angles, creating a playful feel.
A floral symbol replaced the 'O' in 'Eco' adding a soft, natural touch that reinforced the brand's environmental ethos and early year's appeal.
Finally, a collection of themed character silhouettes we designed, combined to create a playful arrangement of shapes forming a gentle rainbow like arch.
Positioned above the wordmark, this element acted as a unifying feature, bringing together the various sub brands under the Eco-Tots identity while reinforcing a sense of cohesion and inclusivity.
Although Wales became the first country in the world to meet UNESCO's Green Education Partnership target through the Eco-Schools global programme, Keep Wales Tidy needed a new brand to champion their environment-positive efforts for early learners. We created a vibrant and playful identity centred around a distinctive visual Eco-Tots Cymru marque, dialling up the colour and iconography through a joyful rainbow palette and simple wordmark. The logo's custom typeface was bold, friendly and full of character with letters arranged at varying heights and subtle angles, creating a playful feel. A floral symbol replaced the 'O' in 'Eco' adding a soft, natural touch that reinforced the brand's environmental ethos and early year's appeal. Finally, a collection of themed character silhouettes we designed, combined to create a playful arrangement of shapes forming a gentle rainbow like arch. Positioned above the wordmark, this element acted as a unifying feature, bringing together the various sub brands under the Eco-Tots identity while reinforcing a sense of cohesion and inclusivity.
Layer is a fresh marketing and communications agency founded by Victoria Holloway, a senior marketeer with over 25 years of commercial-sector experience.
Rooted in regeneration, placemaking and urban development, Layer was created to bring clarity, insight and strategic thinking to the built environment sector. From the outset, Icon was commissioned to develop a contemporary brand and website that would help the agency stand out, clearly articulate its offer and establish credibility from day one.
Offering exceptional client service at its core and unrivalled industry knowledge spanning London and beyond, Layer set its sights on becoming a leading provider of PR and marketing support for organisations operating within the built environment.
With a client base ranging from private property investors managing £500m+ portfolios to London Council regeneration teams, it was essential that the brand positioned Layer as a trusted, knowledgeable partner across multiple sectors.
As Eco-Tots Cymru continues to evolve into a trusted mark of environmental excellence for early years, we’re delighted to have had the opportunity to help shape a more sustainable, visible and ambitious future for young people across Wales.
As Eco-Tots Cymru continues to evolve into a trusted mark of environmental excellence for early years, we’re delighted to have had the opportunity to help shape a more sustainable, visible and ambitious future for young people across Wales.
Through a targeted multi-channel marketing campaigns, collateral, and a robust digital presence, the message of Momentwm was delivered across Newport, offering a comprehensive experience. Momentwm isn’t merely a campaign; it’s a community-wide effort. Every workshop, every shared journey, and every participant is shaping Newport's future.
To find out more, click here
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University