top of page
Campaign design, outdoor advertising, brand, Friars Walk

Friars Walk in Newport, with its 390,000 sq. ft of retail and leisure space, marked a pivotal moment in the city's revitalisation. The project's strong brand identity focused on quality, energy, and promise, making it a vibrant hub for businesses and communities alike.

Retail

Scope

• Brand 

• Campaign • Events

• Environmental Graphics 

• Photography • Print

• Social Media 

• Website Design

Friars Walk in Newport, with its 390,000 sq. ft of retail and leisure space, marked a pivotal moment in the city's revitalisation. The project's strong brand identity focused on quality, energy, and promise, making it a vibrant hub for businesses and communities alike.

Scope

• Branding • Campaign • Events

• Environmental Graphics 

• Photography • Print

• Social Media •  Website Design

Retail

Brand Design, Friars Walk
Infographics, brand Identity, Friars Walk
Brand Identity, Friars Walk

Navigating the challenges faced by previous failed retail schemes in Newport, the Friars Walk development attracted a lot of interest and expectation. Partnering with Queensberry Real Estate, we crafted a distinctive brand that unified commercial investors, public sector partners, and the local community. 

Through a strategic leasing campaign, Friars Walk was positioned as an investment hotspot teeming with opportunities, embodying the city's ambitious spirit. Our approach involved collaborating with both local independent eateries and renowned brand names, resulting in a well-balanced and appealing customer experience.

Navigating the challenges faced by previous failed retail schemes in Newport, the Friars Walk development attracted a lot of interest and expectation. Partnering with Queensberry Real Estate, we crafted a distinctive brand that unified commercial investors, public sector partners, and the local community. Through a strategic leasing campaign, Friars Walk was positioned as an investment hotspot teeming with opportunities, embodying the city's ambitious spirit. Our approach involved collaborating with both local independent eateries and renowned brand names, resulting in a well-balanced and appealing customer experience.
Infographics, brand Identity, Friars Walk
Infographics, brand Identity, Friars Walk
Hoarding Design, Brand Identity, Friars Walk
Event Graphics, Launch Campaign, Brand Identity, Friars Walk
Event Graphics, Launch Campaign, Brand Identity, Friars Walk
Hoarding Design, Brand Identity, Friars Walk

Against all odds, we transformed Friars Walk's brand into an engaging and consumer-friendly identity, capturing the essence of this new venture. Despite tight budgets and challenging timelines, our multi-channel campaign for the grand opening buzzed with visual energy. The promise "There's a lot to like" became the post-launch brand strapline, resonating with the public.

The results spoke volumes: Friars Walk garnered impressive social media attention resulting in over 350,000 shoppers in its opening weekend, surpassing ambitious targets with a total of 10.5 million visits in its first year. Clearly, the public embraced Friars Walk with both their feet and their hearts, spending an average of two hours per visit, making it a resounding success.

'Our Newport opening has been our most successful to date. We couldn't have asked for a better launch.'

Rob Beacham, Co-owner – Le Bistrot Pierre

Against all odds, we transformed Friars Walk's brand into an engaging and consumer-friendly identity, capturing the essence of this new venture. Despite tight budgets and challenging timelines, our multi-channel campaign for the grand opening buzzed with visual energy. The promise "There's a lot to like" became the post-launch brand strapline, resonating with the public. The results spoke volumes: Friars Walk garnered impressive social media attention resulting in over 350,000 shoppers in its opening weekend, surpassing ambitious targets with a total of 10.5 million visits in its first year. Clearly, the public embraced Friars Walk with both their feet and their hearts, spending an average of two hours per visit, making it a resounding success.

'Our Newport opening has been our most successful to date. We couldn't have asked for a better launch.'

Rob Beacham, Co-owner – Le Bistrot Pierre

Website Design, Friars Walk
Billboard Design, Campaign Design, Brand Design, Hoarding Design, Brand Identity, Friars Walk
Photo shoot, Art Direction Photography, Launch Campaign, Brand Identity, Friars Walk
Photo shoot, Art Direction Photography, Launch Campaign, Brand Identity, Friars Walk
Photo shoot, Art Direction Photography, Launch Campaign, Brand Identity, Friars Walk
Event Graphics, Launch Campaign, Brand Identity, Friars Walk
Event Graphics, Launch Campaign, Brand Identity, Friars Walk

“When Queensberry were looking for an agency to develop their marketing for the Friars Walk retail scheme, Icon were the obvious choice. 

 

With regeneration experience & local knowledge they were able to develop original marketing ideas that inspired confidence at community & investor level.”

Victoria Holloway, Corporate Marketing Director, Queensberry

Launch Campaign, Brand Identity, Friars Walk
Undergraduate Campaign, illustration, Swansea University

Education

Swansea University

Undergraduate Campaign

Campaign and Brand Design

Public

Newport Live

Momentwm Brand Identity

Exam Campaign and Brand Design

Education

King's College London

Exams Campaign

bottom of page