Friars Walk in Newport, with its 390,000 sq. ft of retail and leisure space, marked a pivotal moment in the city's revitalisation. The project's strong brand identity focused on quality, energy, and promise, making it a vibrant hub for businesses and communities alike.
Retail
Scope
• Brand
• Campaign • Events
• Environmental Graphics
• Photography • Print
• Social Media
• Website Design
Friars Walk in Newport, with its 390,000 sq. ft of retail and leisure space, marked a pivotal moment in the city's revitalisation. The project's strong brand identity focused on quality, energy, and promise, making it a vibrant hub for businesses and communities alike.
Scope
• Branding • Campaign • Events
• Environmental Graphics
• Photography • Print
• Social Media • Website Design
Retail
Navigating the challenges faced by previous failed retail schemes in Newport, the Friars Walk development attracted a lot of interest and expectation. Partnering with Queensberry Real Estate, we crafted a distinctive brand that unified commercial investors, public sector partners, and the local community.
Through a strategic leasing campaign, Friars Walk was positioned as an investment hotspot teeming with opportunities, embodying the city's ambitious spirit. Our approach involved collaborating with both local independent eateries and renowned brand names, resulting in a well-balanced and appealing customer experience.
Navigating the challenges faced by previous failed retail schemes in Newport, the Friars Walk development attracted a lot of interest and expectation. Partnering with Queensberry Real Estate, we crafted a distinctive brand that unified commercial investors, public sector partners, and the local community. Through a strategic leasing campaign, Friars Walk was positioned as an investment hotspot teeming with opportunities, embodying the city's ambitious spirit. Our approach involved collaborating with both local independent eateries and renowned brand names, resulting in a well-balanced and appealing customer experience.
Against all odds, we transformed Friars Walk's brand into an engaging and consumer-friendly identity, capturing the essence of this new venture. Despite tight budgets and challenging timelines, our multi-channel campaign for the grand opening buzzed with visual energy. The promise "There's a lot to like" became the post-launch brand strapline, resonating with the public.
The results spoke volumes: Friars Walk garnered impressive social media attention resulting in over 350,000 shoppers in its opening weekend, surpassing ambitious targets with a total of 10.5 million visits in its first year. Clearly, the public embraced Friars Walk with both their feet and their hearts, spending an average of two hours per visit, making it a resounding success.
'Our Newport opening has been our most successful to date. We couldn't have asked for a better launch.'
Rob Beacham, Co-owner – Le Bistrot Pierre
Against all odds, we transformed Friars Walk's brand into an engaging and consumer-friendly identity, capturing the essence of this new venture. Despite tight budgets and challenging timelines, our multi-channel campaign for the grand opening buzzed with visual energy. The promise "There's a lot to like" became the post-launch brand strapline, resonating with the public. The results spoke volumes: Friars Walk garnered impressive social media attention resulting in over 350,000 shoppers in its opening weekend, surpassing ambitious targets with a total of 10.5 million visits in its first year. Clearly, the public embraced Friars Walk with both their feet and their hearts, spending an average of two hours per visit, making it a resounding success.
'Our Newport opening has been our most successful to date. We couldn't have asked for a better launch.'
Rob Beacham, Co-owner – Le Bistrot Pierre
“When Queensberry were looking for an agency to develop their marketing for the Friars Walk retail scheme, Icon were the obvious choice.
With regeneration experience & local knowledge they were able to develop original marketing ideas that inspired confidence at community & investor level.”
Victoria Holloway, Corporate Marketing Director, Queensberry
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University