Reworking the Flourish Brand
- Jul 24
- 1 min read
We were commissioned by Layer Marketing to deliver a brand refresh for Flourish, the retail specialists who help landlords bring empty units back to life and give small businesses, emerging operators and national brands a route into prime shopping centres.
Having grown quickly since launch, Flourish had outgrown its original identity. The business had matured, but the visual identity hadn't kept pace with the expertise and energy the team now brings to every activation.
We developed a refined logo, colour palette and typography system to give Flourish a consistent, professional identity across every touchpoint. We also created a photoshoot guide to keep imagery aligned across activations and locations, along with a set of core brand assets including stacks to give the team flexible, on-brand building blocks for everyday use. Throughout, the focus stayed on capturing Flourish's hands-on, personable approach to retail rather than simply refreshing the surface.
The result is a bolder, more confident brand that strengthens Flourish's position in the UK market and supports its continued growth with landlords, tenants and partners alike.
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