Scope
• Campaign
• Advertising
• Art Direction
Business
The Sony UK Technology Centre in Pencoed near Bridgend is home to the company’s manufacturing and customer services in the UK.
'For business, run by business.' Business Improvement Districts play a strategic role in shaping the local environment for the benefit of all.
Working with the Newport Now partnership, we developed a website that captured their role in supporting an economically vibrant city centre.
Scope
• Campaign • Advertising
• Art Direction
Business
We worked with the business to reimagine their advertising messages, creating a series of tailored adverts to suit the location and call-to-action from topics including recruitment and repairs. The messaging was clear and confident with an emphasis on linking high standards with quality service levels throughout.
In addition, the locations used for the backdrops of the adverts were inspired by their media placement. For example, a sporting programme lent itself to the inclusion of a stadium, helping to make the adverts relatable to their audience.
We worked with the business to reimagine their advertising messages, creating a series of tailored adverts to suit the location and call-to-action from topics including recruitment and repairs. The messaging was clear and confident with an emphasis on linking high standards with quality service levels throughout. In addition, the locations used for the backdrops of the adverts were inspired by their media placement. For example, a sporting programme lent itself to the inclusion of a stadium, helping to make the adverts relatable to their audience.
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University