Scope
• Campaign
• Fundraising
• Animation
• Illustration
Healthcare
#BumpitForward is a fundraising campaign launched with Liverpool School of Tropical Medicine (LSTM) to buy protective PPE for frontline health workers in medical centres across Africa during the initial stages of COVID.
#BumpitForward is a fundraising campaign launched with Liverpool School of Tropical Medicine (LSTM) to buy protective PPE for frontline health workers in medical centres across Africa during the initial stages of COVID.
Scope
• Campaign • Fundraising
• Animation • Illustration
Healthcare
A powerful fund-raising campaign that captured the ambitions of LSTM in tackling the urgency of providing much needed support to care workers in Africa.
We've all experienced the impact that COVID has had on friends and family and wanted to make sure that the campaign maximised its income objectives to benefit those in need.
Awareness of Bump it Forward was high across social media and digital platforms and we're pleased to confirm that the fundraiser exceeded target not once, not twice, but three times. Fantastic news!
Over 1 million items of PPE and basic equipment to protect health workers in Malawi, Kenya, Zimbabwe, Uganda, Sierra Leone, Tanzania and Liberia have been distributed so far.
A powerful fund-raising campaign that captured the ambitions of LSTM in tackling the urgency of providing much needed support to care workers in Africa. We've all experienced the impact that COVID has had on friends and family and wanted to make sure that the campaign maximised its income objectives to benefit those in need. Awareness of Bump it Forward was high across social media and digital platforms and we're pleased to confirm that the fundraiser exceeded target not once, not twice, but three times. Fantastic news! Over 1 million items of PPE and basic equipment to protect health workers in Malawi, Kenya, Zimbabwe, Uganda, Sierra Leone, Tanzania and Liberia have been distributed so far.
£250k
Donation funds raised
1.3M
pieces of PPE donated
After a first phase of lobbying, a second followed with a focus on fundraising for equipping staff with rapid diagnostic tests to support community transmission prevention efforts.
Mirroring the initial campaign, this was predominantly digital led, with an increased profiling on social media and engagement with alumni, partners and stakeholders.
If you'd like to support #Bumpitforward or find out more about the impact of every single donation, please head over to the LSTM webpages:
After a first phase of lobbying, a second followed with a focus on fundraising for equipping staff with rapid diagnostic tests to support community transmission prevention efforts. Mirroring the initial campaign, this was predominantly digital led, with an increased profiling on social media and engagement with alumni, partners and stakeholders. If you'd like to support #Bumpitforward or find out more about the impact of every single donation, please head over to the LSTM webpages- LSTM Bump it Forward Campaign.
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University