Scope
• Brand Identities
• Illustration
• Bilingual
• Environment Graphics
Retail
Swansea University's newest campus is unique. One of the few global universities with its own beach access and seafront promenade, it's a remarkable setting.
It's also home to multiple eateries – cafes, bars, and restaurants – and we were asked to create visual identities for the cluster of tasty outlets.
Swansea University's newest campus is unique. One of the few global universities with its own beach access and seafront promenade, it's a remarkable setting.
It's also home to multiple eateries – cafes, bars, and restaurants – and we were asked to create visual identities for the cluster of tasty outlets.
Scope
• Brand Identities • Illustration
• Bilingual • Environment Graphics
Sport & Leisure
At Icon we love a good logo so when the Estates & Hospitality team at Swansea University asked us to create a suite of branding it was a task we approached with relish.
The designs needed to work on a variety of collateral; from hand held menus and point of sale (POS) through to way-finding and environmental graphics.
Each food offer demanded a distinct identity whilst fulfilling the bilingual requirements needed.
At Icon we love a good logo so when the Estates & Hospitality team at Swansea University asked us to create a suite of branding it was a task we approached with relish. The designs needed to work on a variety of collateral; from hand held menus and point of sale (POS) through to way-finding and environmental graphics. Each food offer demanded a distinct identity whilst fulfilling the bilingual requirements needed.
'Armed with a short brief, Icon set out to meet our challenge. They understood exactly what we were looking for and the identities and concepts they created were outstanding – visually stunning, reflective of our offer and set to appeal to our diverse and demanding customer groups. Icon have helped us take the University catering offer to a new level of professionalism and dynamism.'
Ben Lucas, Head of Development, Swansea University
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University