Scope
• Website Design
• Advertising
• Social Media
• Events
• Photography
Retail
A refreshed website and social media campaign for Kingsway Centre captured the atmosphere and offer of this much loved retail destination at the heart of Newport.
'For business, run by business.' Business Improvement Districts play a strategic role in shaping the local environment for the benefit of all.
Working with the Newport Now partnership, we developed a website that captured their role in supporting an economically vibrant city centre.
Scope
• Website Design
• Advertising
• Social Media
• Events
• Photography
Retail
Reconnecting with customers has been a key challenge for high streets over across the UK.
‘Here For You’ was just the campaign to re-ignite the relationship for Kingsway Centre. Trading on the friendliness and approachability of small independents and family favourites, the messaging was simple and direct.
Themes were based around the shopping offer, the staff, safety, and finally, atmosphere, with the customer at the core of all interactions.
A refreshed website echoed the campaign approach; in came a lighter sub-pallete, hand drawn illustrations as well as new photography that focused squarely on the tenants and the warm welcome extended to all.
A content rich social media campaign allowed for higher levels of interaction with the creatives adapted to reflected seasonality and storyboarding consistently.
Want to explore the Kingsway website? Click on the following link: Kingsway Centre
Reconnecting with customers has been a key challenge for high streets over across the UK. ‘Here For You’ was just the campaign to re-ignite the relationship for Kingsway Centre. Trading on the friendliness and approachability of small independents and family favourites, the messaging was simple and direct. Themes were based around the shopping offer, the staff, safety, and finally, atmosphere, with the customer at the core of all interactions. A refreshed website echoed the campaign approach; in came a lighter sub-pallete, hand drawn illustrations as well as new photography that focused squarely on the tenants and the warm welcome extended to all. A content rich social media campaign allowed for higher levels of interaction with the creatives adapted to reflected seasonality and storyboarding consistently.
'We’re thrilled with the new look website. Our tenants have found the approach a breath of fresh air with plenty of opportunities to be part of the 'Here For' campaign. We’ve seen increased exposure locally and regionally and are looking forward to growth.'
Colin Rees, Centre Operations Manager, Kingsway Centre
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University