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Building Brand Value for Janome UK

After a hectic season of trade shows, exhibitions and events, the latest ‘Sewing with Style’ seasonal campaign for industry leader Janome UK went live.

Inspired by 'handmade' our creative team delved into the tactile world of home crafting, with a spotlight on hands engaging in various sewing activities. Cheery mittens and gloves made a welcome arrival as the season progressed with the illustrations adding to the stitched aesthetic.

From quirky point of sale displays greeting shoppers in store through to a newly configured animated digital brochure, the Autumn/Winter campaign elements work in harmony to encapsulate the essence of Janome whilst setting the brand apart from its competitors.

Happy stitching!


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