Christmas advertising is at an all-time high, with retailers predicted to have spent a record breaking £6 billion on festive advertising this year. With brands increasingly investing and raising the standards of Christmas adverts, we knew that our Christmas campaign designs for Friars Walk needed to be bright, bold and encapsulate all that they have to offer.
The concepts for this campaign began with the three themed taglines for the campaign that we penned to be short and memorable whilst reflect the three sectors – entertainment, dining and shopping – at Friars Walk. Taking the campaign forward and using the faces of Friars Walk, we directed the photoshoots to reflect the taglines and manipulated the images to form a unified Christmas campaign that works across its applications, from buses, billboards and posters to online advertising and social media.
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