3,000+ participants. 8 venues. 1 weekend.
This years British Transplant Games ran smoother than ever, thanks to their interactive flipbook.
Easy navigation, instant updates, rich media, and mobile-friendly design made it a win for both attendees and organisers.
Take a closer look at the interactive flipbook.
Sport
Scope
• Digital
• Animation
• SEO Optimisation
Sport
Scope
Digital • Animation • SEO Optimisation
As the dust settles on this year’s British Transplant Sport Games in Oxford, it’s the perfect moment to reflect on what has been the most successful games to date with an impressive increase in transplant athletes as well as live donor participation.
For the second year running, we designed ‘The Official Games Guide’ as an interactive flipbook and it’s been a win–win for both audiences and organisers.
Why? Quite simply, the format’s versatility and interactivity.
For Head Student, Aimee, the ability to input into the project gave her the opportunity to connect with her peers, shaping the school's mantra for years to come.
'Being involved in the photo shoot at the very beginning was really fun and to know that I was helping being a part of the new future Bassaleg School made me feel so honoured. It was a really special moment in my school life.
As the dust settles on this year’s British Transplant Sport Games in Oxford, it’s the perfect moment to reflect on what has been the most successful games to date with an impressive increase in transplant athletes as well as live donor participation. For the second year running, we designed ‘The Official Games Guide’ as an interactive flipbook and it’s been a win–win for both audiences and organisers. Why? Quite simply, the format’s versatility and interactivity.
For Audiences
Easy Navigation
A clickable table of contents and locations means no aimless page-flipping.
Embedded Links
From sponsor profiles to venue access, bus timetables, legacy links, hyperlinks seamlessly guide readers to exactly what they need.
Mobile-friendly Design
In a mobile-first world, flipbooks adapt to every device, with 90%+ of attendees accessing via mobile (peaking even higher on event days).
For Organisers
Rich Media Integration
Videos, GIFs, audio clips, and interactive forms create a richer, more engaging experience which connects audiences and stakeholders in one convenient point.
Real-time Updates
Making quick and accurate edits to schedules without reprinting or redistributing.
SEO-Friendly
Content stays searchable, relevant, and accessible for as long as needed.
Analytics
Track reader behaviour to shape future content strategies.
FOR AUDIENCES
Easy Navigation
A clickable table of contents and locations means no aimless page-flipping.
Embedded Links
From sponsor profiles to venue access, bus timetables, legacy links, hyperlinks seamlessly guide readers to exactly what they need.
Mobile-friendly Design
In a mobile-first environment, flipbooks adapt to every device, with 90%+ of attendees accessing via mobile (peaking even higher on event days).
FOR ORGANISERS
Real-time Updates
Making quick and accurate edits to schedules without reprinting or redistributing.
Rich Media Integration
Videos, GIFs, audio clips and interactive forms create a richer, more engaging experience which connects audiences and stakeholders in one convenient point.
SEO-friendly
Content stays searchable, relevant, and accessible for as long as needed.
Analytics
Track reader behaviour to shape future content strategies.
Results
205%
Increase in views from 2024 to 2025 for the British Transplant Games Flipbook.
We’re proud to continue our support as Creative Partner for the British Transplant Games and look forward to creating the campaign for Sheffield, 2026.
If you’re curious about how a flipbook could elevate your product, event or project,
get in touch, we’d love to help.
For Head Student, Aimee, the ability to input into the project gave her the opportunity to connect with her peers, shaping the school's mantra for years to come.
'Being involved in the photo shoot at the very beginning was really fun and to know that I was helping being a part of the new future Bassaleg School made me feel so honoured. It was a really special moment in my school life.
If you’re curious about how a flipbook could elevate your product, event or project, get in touch, we’d love to help. We’re proud to continue our support as Creative Partner for British Transplant Games and look forward to creating the campaign for Sheffield, 2026.
We’re proud to continue our support as Creative Partner for British Transplant Games and look forward to creating the campaign for Sheffield, 2026.
If you’re curious about how a flipbook could elevate your product, event or project, get in touch, we’d love to help.
For Head Student, Aimee, the ability to input into the project gave her the opportunity to connect with her peers, shaping the school's mantra for years to come.
'Being involved in the photo shoot at the very beginning was really fun and to know that I was helping being a part of the new future Bassaleg School made me feel so honoured. It was a really special moment in my school life.
We’re proud to continue our support as Creative Partner for British Transplant Games and look forward to creating the campaign for Sheffield, 2026.
If you’re curious about how a flipbook could elevate your product, event or project,
get in touch, we’d love to help.
Scope
• Brand • Photography
• Website Design • Social Media
Education
3,000+ participants. 8 venues. 1 weekend. This years British Transplant Sport Games ran smoother than ever, thanks to their interactive flipbook.
Easy navigation, instant updates, rich media, and mobile-friendly design made it a win for both attendees and organisers.
Take a closer look at the interactive flipping book.
"For us, working with Icon on the Games Guide has been a game changer. Promoting the guide through our social media platforms and our partner's social media has been the most effective method of reaching people."
Yuri Matischen
Managing Director, MLS
“Icon’s vision and creative flair have helped make our undergraduate campaign a huge success; we have seen significant increases in prospectus distribution, up 30% on the previous year in some areas of the U.K. and a subsequent rise in open day bookings.”
Gemma Williamson,
Head of Marketing, Digital and Creative Services,
Swansea University