Chartered Accountant, Lucy and Finance Director, Steve, are committed to offering welcoming, jargon free support to small to medium businesses, opting for a refreshingly different approach that takes the confusion and headache out of money management and financial planning.  Moving away from the cliched visuals of suited professionals and an overload of industry jargon, our role was to infuse this approachability and vitality into a cohesive brand identity, including the creation of a new logo. Opting for a bold and confident colour palette, we created graphics with a nod to the fruity connotations of the businesses name.   The clarity gained in redefining the brand personality of Zest cascades through digital and print communications with ease. A confident new website showcases their business acumen and highlights the positive influence Zest has on client investments, financial management, tax and strategy. By investing in solid brand foundations, we’ve enabled Zest to unite their service offer, embedding their values and expertise in an engaging consumer facing identity that builds confidence for clients in every step of their financial journey.