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We were over the moon when professional ballet company Ballet Cymru asked us to develop a new visual identity for Duets, a Wales-wide project aimed at widening access to dance training for school children living in deprived areas.

Creative

Scope

• Brand

• Website Design

• Print

• Billingual

Traditionally, training in ballet starts at a pre-school age but Duets aimed to bridge the gap by developing a first class programme focused on discovering the joy of movement in older primary age children.

As well as providing an outlet to engage, the project also facilitated the opportunity to nurture potential new talent that may have been hidden or overlooked.

A bilingual website was created in the new visual identity. Providing a secure portal for practitioners, companies and other partners to upload class resources and participatory material ensured the inspirational work of the DUETS team was available at all times.

View the portal: duetsdancewales.com

Traditionally, training in ballet starts at a pre-school age but Duets aimed to bridge the gap by developing a first class programme focused on discovering the joy of movement in older primary age children. As well as providing an outlet to engage, the project also facilitated the opportunity to nurture potential new talent that may have been hidden or overlooked. A bilingual website was created in the new visual identity. Providing a secure portal for practitioners, companies and other partners to upload class resources and participatory material ensured the inspirational work of the DUETS team was available at all times.

We were over the moon when professional ballet company Ballet Cymru asked us to develop a new visual identity for Duets, a Wales-wide project aimed at widening access to dance training for school children living in deprived areas.

Scope

• Brand • Website Design

• Print • Billingual

Creative

Brand Identity, Website Design
Brand Identity, Brand Guidelines, Website Design
Brand Identity, Website Design
Brand Identity, Website Design

For such a bold project, we looked to develop a vibrant colour palette with free-flowing design elements, interspersed with strong photography (created by the talented Sian Trenberth) capturing the sheer joy of movement, friendship and expression.

Participation in dance, most notably ballet within a school environment for boys and girls was low, yet Duets challenged this; Championing not only the immediate physical and mental benefits for youngsters but also the project's ability to identify real talent, providing genuine authentic progression routes where there had previously been none.

For such a bold project, we looked to develop a vibrant colour palette with free-flowing design elements, interspersed with strong photography (created by the talented Sian Trenberth) capturing the sheer joy of movement, friendship and expression. Participation in dance, most notably ballet within a school environment for boys and girls was low, yet Duets challenged this; Championing not only the immediate physical and mental benefits for youngsters but also the project's ability to identify real talent, providing genuine authentic progression routes where there had previously been none.

We're thrilled with the new brand identity for Duets. The team at Icon captured the project's ambitions through a lively interpretation of movement and colour that resonates with our young dancers as well as our partner organisations and practitioners.'

Louise Prosser, Duets Project Manager

Brand Identity, Brand Guidelines, Website Design
Brand Identity, Website Design

Retail

Kingsway Centre

Campaign & Website Design

Brand Identity, Website Design

Education

Bassaleg School

Rebrand & Website Design

Brand Identity, Campaign Design, Programme Design

Creative

Ballet Cymru

Evolving a Brand

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